Erica Borrero

  • Graphic Design, Web Design & UX/UI Design
  • King of Prussia, PA

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Senior level designer with over 10 years experience in the graphic design industry, specializing in print, web and UX design. Works well independently and within team environments. Follows industry trends and combines them with creative skill to create polished final deliverables.

Experience

Digital Designer at CoreDial

November 2018 – April 2022

Designed print and digital marketing materials including: web pages, e-mails, presentations in PowerPoint and Google Slides, web banners, print ads, social media graphics, trade show booths, video concepts and promotional items.

Web Designer at Goddard Systems, Inc.

September 2013 – October 2018

Created the overall look and feel of a wide range of interactive and print communication materials. Responsibilities included, but were not limited to:

· Recreation of older company websites into responsive and modern final products. These tasks included reorganizing the information architecture, wireframing, visual design and coding in HTML and CSS;
· Frontend code fixes (debugging) on pre-existing web/digital materials;
· User interface design on internal company digital platforms;
· Creation of print and digital advertising collateral;
· Kept team aware of best usability practices and current design trends.

Graphic Designer at Osborn Visual Solutions

October 2012 – June 2014

Designed custom television networks of activity schedules for senior/assisted living communities and hospitals. Second year of employment was on a remote part-time basis in conjunction with the full-time position at Goddard Systems, Inc.

Freelance Designer at Freelance

2009 – 2011

Designed digital and print-based marketing materials for various clients using Adobe Creative Suite. These pieces included: logos, social media graphics, website designs, brochures, flyers and promotional materials.

Graphic Designer at AC Coin and Slot

February 2007 – April 2008

Designed signage concepts in Adobe Illustrator and Photoshop to be built and displayed in casinos nationwide. Additional responsibilities included mounting and book binding of final designs for client presentations.

Education

Master of Science, IA & User Experience Design at Kent State University

2014 – 2017

Bachelor of Science, Graphic Design at The Art Institute of Philadelphia

2002 – 2006

Awards

Franchise Development Website Awards: Silver Winner, 1851 Franchise

Role of designer and frontend developer on the Goddard School Franchise website: goddardschoolfranchise.com

Skills

Adobe CC: Photoshop, Illustrator and InDesignPrint, Web & Responsive DesignHTML5 & CSS3Digital & Freehand IllustrationBasic Video EditingPC & MAC Capable